A Clear Investment Plan for Your App's Growth

App Store Optimization (ASO) is the systematic process of improving an app's visibility and conversion rate in app stores by optimizing its metadata (title, keywords, description), visual assets (icon, screenshots), and user feedback (ratings, reviews). It directly determines whether users can discover and choose your app through search and browsing, making it the most cost-effective channel for organic user growth.

Currently supports global data from both major app stores: Apple App Store, Google Play, Samsung Galaxy Store, RuStore.

The time frame varies depending on the optimization focus, competitive landscape, and app's current status. Keyword ranking improvements often begin to show within 1-4 weeks; metadata updates (e.g., title, description) require store indexing (typically 24-72 hours); while A/B tests for icons or screenshots need sufficient data samples (usually 1-2 weeks) to reach statistical significance. Consistent, long-term optimization is key to sustaining results.

Not at all. The vast majority of ASO optimizations—such as updating keywords, descriptions, screenshots, or running A/B tests—are performed while the app remains fully live and available, with no disruption to existing users or downloads. Updates are submitted for store review and typically go live within hours or a few days, ensuring a seamless process.

No. We strictly adhere to Apple App Store and Google Play Developer Policies. All our optimization strategies are based on interpreting official guidelines. We firmly avoid any prohibited practices such as keyword stuffing, misleading metadata, fake reviews, or rating manipulation. We advocate for sustainable, long-term growth by improving app quality and user experience, which is fully compliant with platform rules.

The optimization focus varies by category:
Games: Rely more on exploratory browsing and chart visibility. Therefore, the visual appeal of the icon, feature graphic, and preview video, along with effectively communicating the genre (e.g., fantasy, casual), is paramount. Keywords should cover specific gameplay mechanics (e.g., "merge puzzle"), popular IP, famous characters, or engines (e.g., "Unreal Engine"). Community management and rating maintenance are also core.
Non-Game Apps (Utility, Productivity, Finance, etc.): Depend more on precise, functional searches. Keywords must directly address user pain points (e.g., "background remover," "budget planner"). Screenshots and descriptions need to clearly demonstrate workflows, UI, and practical benefits to build trust. For subscription-based apps, conversion copy and value proposition presentation are especially critical.

When targeting emerging markets, ASO requires deep localization:
Language & Terminology: Avoid relying solely on machine translation. Use authentic local search phrases, even slang. For example, terms for the same feature may differ between Brazilian Portuguese and European Portuguese.
Cultural Adaptation: Visual assets (colors, imagery, symbols) must align with local cultural preferences and taboos. Presentation of payment methods and promotions also needs localization.
Competitive Landscape: Emerging markets may be dominated by local apps, requiring in-depth study of their strategies. Also, network conditions and device profiles (more mid-to-low-end models) impact how screenshots and videos load and display, necessitating tailored optimization.

ASO and paid UA are complementary growth engines. Effective integration manifests in:
Traffic Synergy: High-intent keywords identified through ASO can inform bidding strategies for paid campaigns. Conversely, qualified users from paid ads can rapidly improve keyword ranking weight, boosting organic visibility.
Data Feedback Loop: Tracking user retention and revenue from ASO-driven traffic via UTM parameters validates its commercial impact and provides insights for optimizing paid UA conversion funnels.
Brand Reinforcement: Consistent metadata and visual assets strengthen brand recognition, improving trust and conversion rates across all channels. We help you build a data-informed, cohesive strategy.