A Clear Investment Plan for Your App's Growth
Choose an ASO service tier that matches your growth stage. Systematically optimize visibility and conversions, ensuring every dollar drives measurable progress.
Promote NowFrom
$0.08/Install
App Install
Expand Your App's Reach
Enhance User Acquisition Efficiency
Achieve Measurable Install Results
From
$0.09/Install
Keyword Promotion
Boost Keyword Search Visibility
Target High-Intent Search Traffic
Optimize Keyword Campaign Performance
From
$0.05/Install
CPI
Optimize Cost Per Install Efficiency
Acquire Verified Authentic Installs
Performance-Based Dynamic Bidding
From
$0.3/Install
App Install
Expand Your App's Reach
Enhance User Acquisition Efficiency
Achieve Measurable Install Results
From
$0.3/Install
Keyword Promotion
Boost Keyword Search Visibility
Target High-Intent Search Traffic
Optimize Keyword Campaign Performance
From
$0.05/Install
CPI
Optimize Cost Per Install Efficiency
Acquire Verified Authentic Installs
Performance-Based Dynamic Bidding
From
$0.15/Install
App Install
Expand Your App's Reach
Enhance User Acquisition Efficiency
Achieve Measurable Install Results
From
$0.2/Install
Keyword Promotion
Boost Keyword Search Visibility
Target High-Intent Search Traffic
Optimize Keyword Campaign Performance
From
$0.05/Install
CPI
Optimize Cost Per Install Efficiency
Acquire Verified Authentic Installs
Performance-Based Dynamic Bidding
From
$0.15/Install
App Install
Expand Your App's Reach
Enhance User Acquisition Efficiency
Achieve Measurable Install Results
From
$0.2/Install
Keyword Promotion
Boost Keyword Search Visibility
Target High-Intent Search Traffic
Optimize Keyword Campaign Performance
From
$0.05/Install
CPI
Optimize Cost Per Install Efficiency
Acquire Verified Authentic Installs
Performance-Based Dynamic Bidding

Google Play

App Store

Galaxy Store

RuStore
ASO Services FAQs
What is ASO and why is it critical for app growth?
App Store Optimization (ASO) is the systematic process of improving an app's visibility and conversion rate in app stores by optimizing its metadata (title, keywords, description), visual assets (icon, screenshots), and user feedback (ratings, reviews). It directly determines whether users can discover and choose your app through search and browsing, making it the most cost-effective channel for organic user growth.
Which app stores does this tool support?
Currently supports global data from both major app stores: Apple App Store, Google Play, Samsung Galaxy Store, RuStore.
How long does it typically take to see results from ASO optimization?
The time frame varies depending on the optimization focus, competitive landscape, and app's current status. Keyword ranking improvements often begin to show within 1-4 weeks; metadata updates (e.g., title, description) require store indexing (typically 24-72 hours); while A/B tests for icons or screenshots need sufficient data samples (usually 1-2 weeks) to reach statistical significance. Consistent, long-term optimization is key to sustaining results.
Does my app need to be taken down or stop downloads during optimization?
Not at all. The vast majority of ASO optimizations—such as updating keywords, descriptions, screenshots, or running A/B tests—are performed while the app remains fully live and available, with no disruption to existing users or downloads. Updates are submitted for store review and typically go live within hours or a few days, ensuring a seamless process.
Will ASO optimization be considered a violation by the app stores?
No. We strictly adhere to Apple App Store and Google Play Developer Policies. All our optimization strategies are based on interpreting official guidelines. We firmly avoid any prohibited practices such as keyword stuffing, misleading metadata, fake reviews, or rating manipulation. We advocate for sustainable, long-term growth by improving app quality and user experience, which is fully compliant with platform rules.
How does ASO focus differ between game and non-game apps?
The optimization focus varies by category:
Games: Rely more on exploratory browsing and chart visibility. Therefore, the visual appeal of the icon, feature graphic, and preview video, along with effectively communicating the genre (e.g., fantasy, casual), is paramount. Keywords should cover specific gameplay mechanics (e.g., "merge puzzle"), popular IP, famous characters, or engines (e.g., "Unreal Engine"). Community management and rating maintenance are also core.
Non-Game Apps (Utility, Productivity, Finance, etc.): Depend more on precise, functional searches. Keywords must directly address user pain points (e.g., "background remover," "budget planner"). Screenshots and descriptions need to clearly demonstrate workflows, UI, and practical benefits to build trust. For subscription-based apps, conversion copy and value proposition presentation are especially critical.
Games: Rely more on exploratory browsing and chart visibility. Therefore, the visual appeal of the icon, feature graphic, and preview video, along with effectively communicating the genre (e.g., fantasy, casual), is paramount. Keywords should cover specific gameplay mechanics (e.g., "merge puzzle"), popular IP, famous characters, or engines (e.g., "Unreal Engine"). Community management and rating maintenance are also core.
Non-Game Apps (Utility, Productivity, Finance, etc.): Depend more on precise, functional searches. Keywords must directly address user pain points (e.g., "background remover," "budget planner"). Screenshots and descriptions need to clearly demonstrate workflows, UI, and practical benefits to build trust. For subscription-based apps, conversion copy and value proposition presentation are especially critical.
What are special ASO considerations for emerging markets?
When targeting emerging markets, ASO requires deep localization:
Language & Terminology: Avoid relying solely on machine translation. Use authentic local search phrases, even slang. For example, terms for the same feature may differ between Brazilian Portuguese and European Portuguese.
Cultural Adaptation: Visual assets (colors, imagery, symbols) must align with local cultural preferences and taboos. Presentation of payment methods and promotions also needs localization.
Competitive Landscape: Emerging markets may be dominated by local apps, requiring in-depth study of their strategies. Also, network conditions and device profiles (more mid-to-low-end models) impact how screenshots and videos load and display, necessitating tailored optimization.
Language & Terminology: Avoid relying solely on machine translation. Use authentic local search phrases, even slang. For example, terms for the same feature may differ between Brazilian Portuguese and European Portuguese.
Cultural Adaptation: Visual assets (colors, imagery, symbols) must align with local cultural preferences and taboos. Presentation of payment methods and promotions also needs localization.
Competitive Landscape: Emerging markets may be dominated by local apps, requiring in-depth study of their strategies. Also, network conditions and device profiles (more mid-to-low-end models) impact how screenshots and videos load and display, necessitating tailored optimization.
How does ASO strategy integrate with our existing paid user acquisition (UA) efforts?
ASO and paid UA are complementary growth engines. Effective integration manifests in:
Traffic Synergy: High-intent keywords identified through ASO can inform bidding strategies for paid campaigns. Conversely, qualified users from paid ads can rapidly improve keyword ranking weight, boosting organic visibility.
Data Feedback Loop: Tracking user retention and revenue from ASO-driven traffic via UTM parameters validates its commercial impact and provides insights for optimizing paid UA conversion funnels.
Brand Reinforcement: Consistent metadata and visual assets strengthen brand recognition, improving trust and conversion rates across all channels. We help you build a data-informed, cohesive strategy.
Traffic Synergy: High-intent keywords identified through ASO can inform bidding strategies for paid campaigns. Conversely, qualified users from paid ads can rapidly improve keyword ranking weight, boosting organic visibility.
Data Feedback Loop: Tracking user retention and revenue from ASO-driven traffic via UTM parameters validates its commercial impact and provides insights for optimizing paid UA conversion funnels.
Brand Reinforcement: Consistent metadata and visual assets strengthen brand recognition, improving trust and conversion rates across all channels. We help you build a data-informed, cohesive strategy.
